Illuminati 2024

Illuminati 2024


Day : 1

– Understanding how AI and machine learning affecting Marketing Industry
– How is AI currently being used for marketing and advertising purposes
– Deployment of AI tools: how brands can talk to consumers
– Benefits of AI in Advertising and Marketing

– Types of Analytics

  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics

-Areas of Analytics

  • Marketing Analytics
  • HR Analytics
  • Healthcare Analytics
  • Financial Analytics
  • Performance Analytics
  • Risk Analytics

Time : 10 am to 12 noon



1st – 20,000
2nd– 8,000
Registration Fees: Rs.200

– Statistical Techniques

  • Introduction to Basic Statistics
  • Measurement of Central Tendency
  • Measurement of Dispersion
  • Univariate Frequency Analysis
  • Bivariate Frequency Analysis

– Building Data Model

  • Join Multiple Tables
  • Data Model Relationship – Many to Many, Many to One, One to Many etc.

– Data Synthesizing

  • Rename/ Delete columns
  • Sorting Data
  • Changing Data Types
  • Create New Column
  • Splitting Columns
  • Find and Replace Values
  • String Operations

Time : 1 pm to 4 pm


Day : 2


– Basic Visualization Data Visualization

  • Bar Chart, Clustered Bar Chart, Pie Chart, Donut Chart
  • Line Chart, Area Chart, Histogram, Boxplot, Scatter Plot, Bubble Plot
  • Treemaps, Geo Map, Funnel Map

Time : 10 am to 12 noon


– AI Powered Visualization

  • Decomposition Tree, Ribbon Chart, Waterfall Chart, Key Influencer
  • Advanced Tooltip with Other charts
  • Text Analysis and Word Cloud to understand customer
  • AI based Q & A with Data

– Add interactivity to the charts slice and dice
– Interpretation from the Visualization to make strategy
– Wrap-up and way forward

Time : 1 pm to 4 pm

Benefits of attending this workshop:


Sure, here are five potential benefits of attending a workshop on AI-powered marketing using Power BI:


  1. **Enhanced Data Analytics Skills:** Participants will gain hands-on experience in using Power BI for data analytics in the context of marketing. This workshop can help individuals develop and refine their skills in analyzing marketing data, extracting valuable insights, and making data-driven decisions.
  2. **Optimized Marketing Strategies:** By understanding how to leverage AI capabilities within Power BI, attendees can learn to identify patterns, trends, and correlations in their marketing data. This knowledge empowers marketers to optimize their strategies, target the right audience, and allocate resources effectively, leading to improved campaign performance.
  3. **Increased Efficiency in Reporting:** Power BI enables the creation of interactive and visually appealing reports. Attendees will learn how to use this tool to streamline their reporting processes, automate routine tasks, and generate insightful visualizations that can be easily shared with stakeholders. This efficiency can save time and resources for marketing teams.
  4. **Effective Decision-Making:** The integration of AI with Power BI can provide advanced predictive analytics, allowing marketers to anticipate customer behavior and market trends. Workshop participants will learn to harness these capabilities to make informed and proactive decisions, contributing to the overall success of marketing campaigns and initiatives.
  5. **Cross-Functional Collaboration:** Power BI facilitates collaboration by providing a platform for sharing insights and reports. Attendees will understand how to create dashboards that can be easily shared across teams, fostering collaboration between marketing, sales, and other departments. This cross-functional collaboration can lead to a more cohesive and aligned approach to overall business goals.


Overall, attending a workshop on AI-powered marketing using Power BI can empower marketing professionals with the knowledge and skills needed to leverage advanced analytics, improve decision-making, and enhance the overall effectiveness of their marketing efforts.

Faculty Co-ordinators :


Prof. Latika Karnani,

+91 9998876836, 


Dr. Komal Gupta,

+91 7400523999

1. Scan QR Code and pay registration fees using any payment app.
2. Take a screen shot of payment receipt.
3. Scan QR Code for registration form, fill it and upload payment receipt.

Registration QR Code

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